Parfois

Parfois is a Portuguese fashion and accessories brand known for its accessible approach to contemporary style and strong visual identity. We partnered with the brand across campaign, content and physical experience. For the Light Fast campaign, we led the creative direction from concept through production, developing the visual language and creating the campaign content. We also produced the accompanying event, connecting the campaign narrative across image, space and experience.

Art Direction, Campaign Production, Creative Direction, Event Production, Organic Content Production

We delivered creative direction, art direction and on-set production for New Balance at Teatro Abadía, shaping photography and visual development for the campaign.