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New Balance is a global sportswear brand built at the intersection of performance, design and contemporary culture. We partnered with the brand for the launch of a new footwear silhouette, the 740, creating an experience that brought product and hospitality together. For the launch, we produced an intimate event at Teatro Badia for 50 guests, shaping the experience around the new 740s and creating a setting where product, community and culture could meet.
We delivered creative direction, art direction and on-set production for New Balance at Teatro Abadía, shaping photography and visual development for the campaign.
MURPH, MrPop
Antojo Eventos
Teatro de La Abadía
Idónea Comunicación
