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Lacoste x Madrid Mutua Open

Lacoste is a French sportswear brand with a history that sits between tennis, fashion and popular culture. Around the Mutua Madrid Open, Lacoste and MiniShop created their own off-tournament, bringing together celebrities, artists and collectives. 

Working through Veinticinco, we sponsored a team and developed the art direction of its made-to-measure kit, alongside social coverage of the experience. The activation gave Lacoste a way into the cultural side of the tournament, moving the brand from spectator to participant.

Credits

visual identity & campaign

murph

Other Projects

Other projects

Zara