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Adolfo Domínguez is a Spanish fashion house with a long-standing reputation for understated design and silhouettes through the spanish gaze. The brand wanted to rethink how a heritage fashion house shows up on social. We work with the brand through fashion and, particularly, fragrance consulting, helping connect both worlds through a more holistic approach to its digital ecosystem. Our work has contributed to a strategy where fashion and fragrance coexist rather than operate as separate territories.
Alongside content production, we develop playbooks for content creators and UGC Advocates, and produce monthly digital trend reports that feed into the brand’s wider PR ecosystem, bringing cultural and digital insight into its communication. We stayed on to run the content month to month and report on performance. The work gave Adolfo Domínguez a clearer digital direction and a content system designed to bring its heritage into a contemporary social environment.
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