Benetton

Benetton is an Italian fashion brand known for its colorful spirit, raw campaigns and distinctly global identity. We work across its social ecosystem, developing content and activations that translate the brand’s identity into culture-led digital experiences. For the launch of SISTERLAND, we created an interactive virtual room that audiences could explore online, alongside a series of Instagram filters that carried the campaign into their own feeds. We also created and managed a promotional campaign built around rollerblades, developing specific playbooks for content creators, briefing them throughout the activation and producing additional content by Murph. The experience gave the launch a digital space of its own, extending the campaign beyond its physical touchpoints and making the audience part of it.