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Pronovias Group brings together six iconic bridal houses: Pronovias, Vera Wang Bride, Ladybird, House of St. Patrick, Nicole Milano and White One. We run socials across all six brands, covering strategy, monthly content, community management and reporting, working across a combined following of more than 2.8 million. The challenge is keeping each house distinct while building a consistent digital operation across the group, allowing six different identities to coexist within one social ecosystem.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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