Gucci

Gucci is an Italian luxury house known for its distinctive codes, maximalist aesthetic and ability to move between fashion, beauty and contemporary culture. We partnered with the brand for the Madrid launch of Flora, bringing the fragrance into an editorial and cultural setting. Created in collaboration with Harper’s Bazaar and Grupo Hearst, we led the production of the launch event, translating the Flora universe into a physical experience designed around the fragrance, the guest experience and the editorial context.