Prada

Prada is one of fashion’s most influential houses, constantly moving between luxury, culture and contemporary design. To introduce the Adidas Football for Prada collection, we developed and produced an editorial with 25 Gramos. Pablo Alzaga photographed the story, with José Campillejo in front of the camera, under our creative and art direction. The editorial gave the collaboration a fashion-native visual language, placing a performance-driven football collection within Prada’s broader cultural universe.