Business Strategy
Leading fashion + beauty + design consulting working with key fashion environment drivers.
After many years of advising different fashion & design brands, we can sum our methodology upon a tour that includes a first step full of information and the brand’s problems. Then, we’ll make a diagnosis that may necessitate the redefinition of these problems. And finally, we will come out with recommendations and a commitment to facilitate brand learning to teach it how to resolve similar issues in the future.
Scenario analysis
Where first conclusions born
- Market analysis – the big picture
- Niche analysis – who is next to me
- Interest over time – about brand and kind of product
- Comprehensive definition of the brand’s target
- Top trends over a certain period of time
- Ecomm, retailing & etailing breakdown
Benchmarking
Let's meet the other players!
- Exhaustive selection of competing brands
- Popularity over time and locations
- Social media awareness & Traffic analysis
- Target and demographics
- Catalogue review
- Branding position map
Positioning & identity
How we are going to get it
- Other brands strategies analysis
- Pros & cons of the product and market
- Population pyramid
- Target definition
- Positioning strategy proposal
- Concept map
- Channels & platforms selection
- Branding: messages tone & style, and claims proposal
Launching
Your new starting point
- Global retrotiming
- Social media KPIs & proposal
- Influencer marketing
- Social ads forecast & proposal
- CRM workflows & strategy
- Media strategy & branded contents
- Etailing + Affiliate strategy
- Needs & next steps