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Puig is a global beauty and fashion group with a diverse portfolio of brands spanning fragrance, beauty and fashion. From iconic houses to bold newcomers, we help guide the communication strategy for various Puig perfume licenses by shaping their visual narratives through organic content that builds loyalty among digital audiences. translating their individual identities into relevant and contemporary digital communication.
Across the portfolio, we work its ecosystem through two distinctive brand universes, Banderas and Victorio & Lucchino, our approach balances consistency with individuality, preserving the codes that make each universe recognisable while continuously adapting how they live within today’s digital culture.
We delivered creative direction, art direction and on-set production for New Balance at Teatro Abadía, shaping photography and visual development for the campaign.
Via PUIG Social Media Channels
