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Pull&Bear is a global brand built around contemporary trends and an accessible approach to everyday style. We partnered with the brand to translate its identity into social-first visual content. Our work focused on content creation, developing imagery and assets designed specifically for digital platforms and aligned with the brand’s fast-moving visual language.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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