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Digital Strategy and Web Development for Rowse, shaping its online presence and growth. From crafting a seamless and immersive website experience to leading the brand’s full digital marketing strategy, we ensure a cohesive and impactful approach.
Each month, we manage and execute performance-driven paid media campaigns, optimizing reach and engagement to elevate Rowse in the beauty landscape.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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