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Slowlove is a fashion brand built around community, everyday style with a boho twist, and the idea of women sharing the experience of getting dressed. We support the brand across different areas of its marketing ecosystem, from content and PR to physical activations. We run its social media across Instagram and TikTok, from strategy and monthly content to community management and reporting. We also manage PR seedings and produce content across the different lines of the brand’s marketing calendar, from store openings and meet-and-greets to editorial campaigns. The work connects each activation through a consistent visual and narrative approach, creating content that extends the experience beyond the physical moment.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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