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ThinkingMu, a Spanish fashion brand historically built around wholesale, needed to develop a direct relationship with its customer. We helped build its e-commerce operation and paid-media channels, then stayed on as its outsourced marketing department, managing performance and analytics month to month. The work gave ThinkingMu the infrastructure to build its direct-to-consumer business and a clearer understanding of how its digital audience converts.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
Thinkingmu
