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TOUS is a Spanish jewellery house known for its playful approach to jewellery and its instantly recognisable bear motif. We partnered with the brand across consulting, visual merchandising and art direction, exploring new ways to bring product and technology together. For its footwear and charms experience, we developed a virtual try-on that allowed customers to see how different charms would look on the shoes through an interactive mirror-screen. The experience connected physical product with digital interaction, creating a more playful and immersive way to discover the collection.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
murph