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Zalando is one of Europe’s largest online fashion retailers, connecting brands, products and consumers across multiple markets. For its new European e-commerce project, we built and manage a UGC operation covering the full creator journey. We source and select talent, negotiate collaborations, translate briefs into creative direction, manage logistics and product delivery, support creators through production and approve every deliverable before publication. The operation gives Zalando a scalable creator system while keeping quality and brand consistency under control across every market and piece of content.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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