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Esquire’s Men of the Year is an annual celebration of the people shaping culture, entertainment and contemporary life. For the gala, we led the creative direction and production, designing the room and shaping the run of show around the awards, honourees and speeches. The production created a stage for the people at the centre of the night, giving the ceremony a clear visual identity without taking attention away from the celebration itself.
We created 3D renders of the collection’s piercings and developed a virtual try-on that allowed users to experience the pieces digitally. The tool launched at the press day, within a set inspired by the collection’s ocean references, translating the physical world of the campaign into an interactive one. As part of our ongoing development, we are broadening our scope to include the creation of strategic campaign playbooks for ambassador initiatives.
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