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Esquire – Men of the Year
Esquire’s Men of the Year is an annual celebration of the people shaping culture, entertainment and contemporary life. For the gala, we led the creative direction and production, designing the room and shaping the run of show around the awards, honourees and speeches. The production created a stage for the people at the centre of […]
Prada
Prada is one of fashion’s most influential houses, constantly moving between luxury, culture and contemporary design. To introduce the Adidas Football for Prada collection, we developed and produced an editorial with 25 Gramos. Pablo Alzaga photographed the story, with José Campillejo in front of the camera, under our creative and art direction. The editorial gave […]
Gucci
Gucci is an Italian luxury house known for its distinctive codes, maximalist aesthetic and ability to move between fashion, beauty and contemporary culture. We partnered with the brand for the Madrid launch of Flora, bringing the fragrance into an editorial and cultural setting. Created in collaboration with Harper’s Bazaar and Grupo Hearst, we led the […]
Balmohk
We provided end-to-end consulting across the construction of Balmohk as a brand, shaping its strategic, creative and visual foundations from the ground up. Our work spanned brand positioning, visual identity, creative direction, social media and the development of the launch campaign. We translated the brand into a coherent visual and experiential universe, ensuring every touchpoint, […]
Zalando
Zalando is one of Europe’s largest online fashion retailers, connecting brands, products and consumers across multiple markets. For its new European e-commerce project, we built and manage a UGC operation covering the full creator journey. We source and select talent, negotiate collaborations, translate briefs into creative direction, manage logistics and product delivery, support creators through […]
Thinking Mu
ThinkingMu, a Spanish fashion brand historically built around wholesale, needed to develop a direct relationship with its customer. We helped build its e-commerce operation and paid-media channels, then stayed on as its outsourced marketing department, managing performance and analytics month to month. The work gave ThinkingMu the infrastructure to build its direct-to-consumer business and a […]
Lacoste x Madrid Mutua Open
Lacoste is a French sportswear brand with a history that sits between tennis, fashion and popular culture. Around the Mutua Madrid Open, Lacoste and MiniShop created their own off-tournament, bringing together celebrities, artists and collectives. Working through Veinticinco, we sponsored a team and developed the art direction of its made-to-measure kit, alongside social coverage of […]